Data Driven
Marketing
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DevOps & Engineering
Distributed Information Technologies
Tech for Marketing
Logging | Metrics | OpenTelemetry
FinOps | Infrastructure Assessments
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How we can help you
Struggling with understanding marketing analytics, tangled domains, or unreliable systems?
We help tech teams cut through complexity with battle-tested strategies in
  • Data-Driven Marketing Automation
    Full-cycle marketing technology implementation and management

    • End Manual Reporting & Data Silos Implement automated data pipelines and dashboards that unify your marketing and sales data, providing a single source of truth for all performance metrics.
    • Automate Funnel Performance & Lead Management Move beyond basic tracking to actively manage lead flow, scoring, and routing, ensuring no opportunity is missed and sales receive qualified, ready-to-contact leads.
    • Shift from Reactive Spending to Proactive Optimization Continuously analyze campaign, landing page, and lead quality data to automatically reallocate budget to top-performing channels and strategies for maximum ROI.
  • OpenTelemetry & Observability Engineering
    Trace, debug, and optimize distributed systems
    • Implement Future-Proof Telemetry with Open Standards We architect and deploy end-to-end OpenTelemetry pipelines, breaking vendor lock-in and giving you full control over your traces, metrics, and logs across any platform.
    • Achieve Granular, Full-Stack Visibility & Diagnostics Correlate data across complex microservices and cloud infrastructures to rapidly pinpoint failure points, performance bottlenecks, and the root cause of user-impacting issues.
    • Transform Data into Proactive System Reliability Move from reactive fire-fighting to engineering-led insights. Leverage observability data to validate architectural changes, automate scaling, and ensure optimal user experience.
  • FinOps | Cloud Infrastructure Cost Optimisation
    • Slash Your Cloud Bill by 30%+ Get a free cost audit to discover your biggest areas of waste and a clear path to savings.
    • Implement Proven FinOps Practices Move from reactive cost-cutting to proactive financial governance with industry-standard frameworks.
    • Automate Cost Monitoring & Alerts Get real-time visibility into spending anomalies and receive alerts before budgets are blown.
  • Restore Clarity and Confidence in Your Team's Performance
    An independent audit to identify your true performers, uncover hidden inefficiencies, and align your talent with your business goals.
    • Get an Unbiased Team Performance Review. Distinguish top contributors from silent blockers and identify the real root causes of friction and delay.
    • Pinpoint Hidden Inefficiencies Uncover the procedural gaps, misconfigurations, and unasked questions that are slowing your team down.
    • Receive an Actionable Optimization Plan Get a clear roadmap to structure your team effectively, reward true talent, and eliminate costly drag.
  • Domain-Driven Design (DDD)
    Align your code with business reality

    Clarity from Chaos
    • Untangle domain complexity with DDD workshops and strategic modeling.
    • Design systems that grow without breaking.
  • Scale Event-Driven Architecture
    Event-Driven Architecture Scale Cloud Infrastructure. Build resilient, scalable workflows
    • setup horizontal and vertical autoscale
    • Architect asynchronous, decoupled systems that scale.
    • Avoid pitfalls in Kafka, RabbitMQ, or cloud-native eventing.
Our Clients
Citibank
Citi, the leading global bank, serves over 200 million customer accounts and does business in more than 160 countries and jurisdictions.
AML/KYC client onboarding systems.
    Huawei Technologies
    Huawei is a leading global provider of information and communications technology (ICT) infrastructure and smart devices.
    Static Code Analysis Research, Compilers, 5G, IoT, Cybersecurity
    Latoken
    LATOKEN is a platform for asset tokenization and trading that focuses on liquidity for new tokens. It has recently entered CoinMarketCap's Top 50 by trading volume.
    Marketing Analytics, User funnels, Payment Success Rates
    Katerina Bletsch
    CEO
    Business is deeply personal.
    Katerina Bletsch
    CEO
    Business is deeply personal.